When I think about the generic I think about a neutral grey-zone.
Switzerland, fashion at its most functional and inoffensive a simplistically -peaceful -beautiful state. In my head grey jersey generics make the most sense.
A grey t shirt is like a white unicorn or a red Ferrari; you don’t have to think, a.b.c. - 123.
In regards to this as a point of consideration I want to introduce the unexpected or too much of the expected, just a different feeling to these garments that perhaps you don’t even pick up on consciously. A slight awkwardness.
What makes a generic right and how so do you isolate this quality? Twist it just enough so as not to scream, but just whimper, "I’m not quite what you think I am".
I have come to think that generic garments carry some form of golden mean principle. They have a balance that the majority of people respond to in a positive way, quite like a classic song.
When I start playing with them this inevitably upsets there melody and they become 'out of tune' almost instantly. Personally I like this 'upset' quality, it contains an intensity and ambiguity that I find intriguing and quite beautiful.
Sunday, April 4, 2010
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'Grey zone' is a nice way of explaining the generic, understated, elegant, and discreet. Great observations, and I appreciate your explanation here and the way this explains your approach in the design exercises.
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